Effective marketing starts with clear and compelling product descriptions. Microsoft Dynamics 365 Business Central, enhanced by Copilot, allows you to automate and optimize this process. By adding marketing text to items, you can ensure that your products are presented in the best possible light, driving sales and customer engagement.

Overview of Copilot’s Capabilities

Copilot is an AI-powered assistant within Business Central that simplifies various business processes, including marketing. It leverages AI to generate and suggest marketing text based on the item details, industry standards, and previous successful campaigns.

Steps to Add Marketing Text

Adding marketing text to items with Copilot is a streamlined process:

1. Access the Item Card: Navigate to the item for which you want to add marketing text.
2. Activate Copilot: Enable Copilot in the AI settings and choose the option to add marketing text.
3. Generate Suggestions: Copilot will analyze the item data and generate marketing text suggestions.
4. Customize the Text: You can modify the suggested text to better fit your brand’s voice and the specific item.
5. Save and Publish: Once satisfied, save the changes, and the marketing text will be applied to the item.

Integration with Business Central

Copilot seamlessly integrates with your existing Business Central setup, ensuring that the marketing text is consistent across all channels where the item is listed. This integration ensures that your e-commerce platform, inventory management system, and sales documents all reflect the updated item descriptions.

Best Practices

To maximize the impact of your marketing text, consider these best practices:

• Consistency: Ensure that the marketing text aligns with your overall brand messaging.
• SEO Optimization: Incorporate relevant keywords into the marketing text to improve search engine visibility.
• Customer Focus: Tailor the text to address the needs and pain points of your target audience.

Conclusion

By utilizing Copilot to add marketing text to items in Business Central, you can enhance your product presentations, making them more engaging and effective. This not only drives sales but also strengthens your brand’s presence in the market.

Want to take your product descriptions to the next level? Connect with us today to learn how we can help you integrate Copilot with your Business Central setup for optimal results.