Creating eye-catching product descriptions is essential for online success. Microsoft Dynamics 365 Business Central now offers a feature that uses AI to help you write better marketing text quickly and easily. This feature, known as Copilot, is perfect for business users looking to enhance their product listings with minimal effort. Let’s dive into how this tool can help your business improve its marketing content.

What is AI-Powered Marketing Text?

Copilot in Business Central is a tool that uses artificial intelligence to help you write engaging product descriptions. This feature is especially useful for items sold in online stores like Shopify. With just one click, Copilot generates creative text that highlights the best features of your products. It uses the powerful Microsoft Azure OpenAI Service to understand and create text that fits your needs.

How to Use Copilot for Product Descriptions

 Using Copilot is simple and can be a game-changer for your business. Here’s how it works:

• Access the Item Card: Each product in Business Central has an item card with details like size, price, and images. This is where you can add marketing text.
• Generate a Draft: By clicking the “Draft with Copilot” button on the item card, you get an instant draft of marketing text. You can generate new drafts until you’re happy with the suggestion.
• Edit and Publish: Once you have a draft you like, review it for accuracy. You can then publish this text directly to your online store or use it in emails and other customer communications.

Benefits of Using AI for Marketing Text

There are several advantages to using AI-generated marketing text with Copilot:

• Save Time: Reduce the time spent on writing product descriptions, allowing your products to go live faster.
• Beat Writer’s Block: Get a quick start with intelligent suggestions, making it easier to come up with ideas.
• Stay Consistent: Ensure that your product descriptions have a uniform style and tone, enhancing your brand’s image.
• Unlock Creativity: Use AI to explore different ways to describe your products, making your listings more appealing.

Why Use Copilot in Business Central?

Incorporating AI-driven text suggestions into your workflow can significantly improve your marketing strategy. Here’s why Copilot is a valuable addition to Business Central:

• Seamless Integration: Copilot is built directly into Business Central, making it easy to access and use without needing additional tools or software.
• Scalability: Whether you have a few products or an extensive catalog, Copilot can handle your marketing text needs, allowing your business to scale efficiently.
• Enhanced Accuracy: The AI is trained on vast datasets, ensuring the generated text is relevant and accurate, reducing the need for extensive revisions.

Frequently Asked Questions

What is Item Marketing Text Suggestions?

Item marketing text suggestions in Business Central provide AI-assisted writing for creating marketing copy for your products. You can access this feature on any item card in Business Central, where it generates engaging text based on your product’s attributes, category, and custom writing preferences like tone and length. These suggestions are crafted to inspire creativity, save time, and improve the consistency of your marketing materials.

What Can the System Do?

The system uses Microsoft’s Azure OpenAI Service to analyze and generate natural language suggestions. By using a small amount of input data such as product attributes and descriptions, it delivers personalized marketing text that aligns with your branding.

What is the Intended Use of This System?

This tool is designed to assist you in crafting marketing text for products within Business Central. It provides quick, compelling text suggestions, which you can review and modify to suit your needs.

How is the Performance Evaluated?

The feature underwent extensive testing where various texts in multiple languages were evaluated by language experts against several criteria. This ensures that the suggestions meet a high standard of quality and align with Microsoft’s Responsible AI Standard. Users can provide feedback using thumbs up or thumbs down icons, which helps improve the functionality over time.

How Does Microsoft Ensure Content Quality?

Microsoft has systems in place to maintain the quality and functionality of Copilot. User feedback is crucial for identifying and addressing inappropriate content. Users are encouraged to report any inappropriate suggestions via a feedback form, which helps enhance the service for everyone.

What are the Limitations?

Since the AI is trained on diverse sources, it may occasionally produce inaccurate or unsuitable content. Users should always review and edit the generated text to ensure it meets their standards before publishing.

How Can Users Make the Most of This Feature?

To maximize the benefits of AI-generated marketing text, users should:

• Add detailed attributes to highlight the product’s unique features.
• Adjust the writing style options to match your brand’s tone and emphasis.
• Ensure products are categorized correctly.

Supported Languages

Copilot works in multiple languages, making it a versatile tool for businesses worldwide. Some supported languages include English (various regions), French, German, Spanish, Italian and Japanese.

Check your settings to ensure optimal functionality in your preferred language.

Prerequisites

Make sure that the AI marketing text feature is activated in your Business Central setup. Your system administrator can enable this feature if needed.

Conclusion

Using AI-powered marketing text in Business Central can transform how you create product descriptions. With Copilot, you can craft engaging content more efficiently, helping you stand out in the crowded online marketplace. Take advantage of this feature to enhance your marketing efforts and reach your business goals faster. For more insights into using Copilot with Business Central, check out this video : https://www.youtube.com/watch?v=fsRbIDia76I

Contact Us Today!

If you need expert assistance in customizing your Business Central environment, our team is here to help. Visit Business Central Helpline or reach out to us at [email protected] for a personalized solution. For more queries, register at https://www.businesscentralhelpline.com.